#Rent the runway stock how to#
But it wasn’t always easy, Rent the Runway’s chief analytics officer, Vijay Subramanian, told Deciding by Data, “We were creating a completely new category where the customer itself is changing their behavior while we’re figuring out how to make the back-end logistics and the equations actually work.”īy focusing on building a fulfillment and logistics process that enhanced the customer experience, collecting valuable data on their customers, and leveraging that data to create partnerships with designers, RTR has taken the rental model into high fashion. In doing so, they’ve changed the way that people think about the market itself. They’ve done this by expanding the rental business model into high-end fashion. Over the past decade, Rent the Runway has grown their eCommerce clothing company to a yearly revenue of over $100 million and a recent valuation of $800 million. Rent the Runway (RTR) took that model and brought it online. It’s a mom-and-pop industry built around local brick-and-mortar small businesses that have a limited stock available. The entire experience is pleasant enough, but it definitely feels like something out of an episode of Happy Days.įor the past 70 years, rental clothing has remained relatively unchanged. An experienced tailor takes your measurements, asks a few questions about what you’re looking for, and disappears into a back room.Īfter a while, he or she returns, stock in hand, and you run through the handful of outfits you have to choose from. Either way, the experience was probably similar to that of lots of other people across the United States: You find the local clothing rental store, the one that all your friends and family have rented from for as long as anyone can remember, and stop by for a fitting. It might have been a dress for your cousin’s wedding or a tux for your high school prom. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.Think back to the first time you rented a piece of clothing. compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. We may also receive compensation if you click on certain links posted on our site. We may receive compensation from our partners for placement of their products or services. While we are independent, the offers that appear on this site are from companies from which receives compensation.
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